A company that is dedicated to make India protein-rich, Laxmi Protein Products Pvt. Ltd. (LPPPL) has engraved its name on the Indian platter. It traces its roots to Vasad, Gujarat, a town recognised as the leading toor dal processing centre in the world. Born in 1959, the brand expresses its dedication to manufacture Vasad’s finest toor dal with its tagline ‘Dana Dana Swad Ka Khazaana’. The driving force behind it was Late Shri Shanabhai Darubhai Patel who started it under the corporate name Shri Mahalaxmi Pulse Mills. A legacy that started with a small set-up in Vasad has, today, taken a shape of the leading group with six integrated hi-tech toor dal processing plants under its umbrella.

Earning a trustworthy name in the toor dal industry, Mr. Mitesh Patel, the Managing Director of Laxmi Toor Dal, keeps his undeterred focus on earning customer satisfaction. LPPPL has gained an edge over its competitors in the industry with its first fully automated PLC controlled toor dal processing plant in India. With its aggressive team of qualified professionals, this pioneer of toor dal has taken industry to the next level by introducing the concept of branding into the commodity.

The biggest break in the history of Laxmi Toor Dal came in 1979 with its second processing plant. With this, the company expanded its production capacity to double to meet the growing demands for toor dal. This followed with the firm’s foray into other Indian states with the strategy to cater to customers in all price range. Today, the company has fledged its wings to Gujarat, Madhya Pradesh, Karnataka, Mumbai, Lucknow, Delhi, parts of Rajasthan, and Calicut.

Maintaining the right communication with its patrons, Laxmi Toor Dal has championed the arena of communication. Right from product packaging to product placement, the company has a penchant of giving the right message to its patrons, while keeping in mind factors like price and availability.

Its brand positioning in the market aims at carrying the organisation to unforeseen heights. With high quality, consistent taste and nutritional richness of its products, the company has garnered immense customer loyalty over the years, while making Laxmi Toor Dal a household name.